STRV is for the woman who refuses to settle
About STRV
The one who trains hard, pushes limits, and stays unapologetically feminine. The one who’s been through a lot, who’s faced setbacks, but stayed resilient and kept moving forward. The one who has a vision, who knows what she wants, and goes after it, without excuses.
Fabrics turn sheer. Waistbands roll. Focus breaks. We wanted better.
Built for women who show up consistently with focus, no excuses & expect their clothing to do the same.
STRV was born from a simple truth: most women’s gym wear looks strong, but can’t keep up with real effort. Every design decision at STRV, from fabric density and compression to fit, structure, and durability, is guided by one vision: remove distractions so you can train, perform, and move with confidence. STRV isn’t about trends or seasonal hype. It’s about supporting strength, femininity, and relentless focus every time you wear it. STRV isn’t just activewear. It’s a story. It's a reflection of who you’re becoming. Each piece is built to move with you, push you, and remind you of your strength, inside and out.
OUR FOUNDER
Meet Amanda
STRV was built from life experiences, challenges, and setbacks that only made her stronger.
Every piece reflects a woman who has faced challenges, stayed resilient, and refused to compromise on her vision or her strength. STRV is the embodiment of that journey: discipline, power, and femininity in every design.
Each collection is intentionally crafted to support women who move with purpose. Inspiration comes from Amanda’s own life: her travels, her love for self-expression, and her commitment to building a brand that celebrates strength and femininity. STRV captures the energy of visionaries, the discipline of those who push limits, and the beauty of women becoming their highest selves.
Made for movement
Fabrication & Sustainability
After years of strength training and trying every activewear brand out there, Amanda never found pieces that made her feel strong, feminine, and confident all at once. Everything either restricted her movement or compromised her sense of power. That frustration became the foundation of STRV: a brand built to support women in training with intention, celebrating both strength and femininity.
Clothing That Reflects Who You Are Becoming
STRV is for women who show up, every day, for themselves. Women who chase their goals, push their limits, and stay disciplined, while never losing touch with who they are. STRV is about grit, authenticity, and believing in your own power.
Train Consistently
Value Performance Over Trends
Expect Their Apparel To Last
Confidence Through Discipline
Outperform Trend Driven Wardrobes
STRV represents a lifestyle built on routine, consistency, and self-respect. Every piece is designed to move with you, keep your focus sharp, and let your training - or your day - flow without distraction. Clothing that supports your strength, honors your femininity, and keeps up with the woman you’re becoming.
Designed In Montreal
STRV Is More Than Apparel
It’s a standard for how you train, show up, and move with purpose.Built as much by our community as it is for them, STRV creates a space to connect, grow, and push each other forward.
Through events, classes, and shared experiences, women are empowered to stay disciplined, hold each other accountable, and rise together.
